Adriana Lima, world’s top supermodel and a longtime friend of luxury watchmakers IWC Schaffhausen is a regular at Salon International de La Haute Horlogerie (SIHH) Geneva. Mitrajit Bhattacharya caught up with Adriana at the Geneva’s Mandarin Oriental Hotel. Excerpts from the interview
What does it take to be a perfect brand ambassador?
I connect with a brand even before I start working with them. I am happy to be chosen by IWC as their brand ambassador. There are so many unbelievable personalities who have been their brand ambassadors including some great actors. For me, as a model, to be standing next to them, it’s an honour. I’m a big fan of their watches. These watches have something, like jewellery which can transcend generations. They are like a family with deep sentimental values. I appreciate all the designs of IWC. They are different. The Da Vinci watch is so elegant and it’s something for life! It’s just so pure and beautiful.
Which is your favourite IWC watch?
Almost all. But there is a special one from the Pilot collection that I have my eyes on for the past few years. It’s the Father & the Son watch. I have both. I know these are men’s watches. As you know I have two girls and we’re going to share watches with them one day, when they grow up. I would love to have a son and one day, and I will share this with him.
Do you like to wear the men’s models or the women’s models of IWC watches?
I prefer men’s models because they connect with my personality. I’m a very strong woman. I do boxing, which tells a little bit about my personality. I like bigger watches for they make a statement.
What do you love about modelling?
I love my job. I don’t do it, you know, for success or just to be out there. I do it because it’s a form of art. It’s similar to acting and I love it. I get to work with amazing brands like IWC, travel the world and meet unbelievable people. I think I’m really blessed.
How many days in a week are you flying?
Honestly, I don’t count but I have children so I try to be at home as much as I can.
Runway or shoot- what is more satisfying?
I like to do anything with video cameras. That’s the most satisfying thing for me.
How do you choose a brand to endorse?
They choose me rather. I am lucky to be in a position where I can work for people that I connect with. I like to endorse brands which have products I believe in. I work with brands that have strong real values and offer a great image for both men and women.
What does time mean for you?
I’m going to answer you with a quote I’m fond of: “Time is the most valuable thing you can give to someone.”
Let me ask you some rapid-fire questions:
Your favourite movie? – It’s a Wonderful Life
Favourite restaurant? – My home
Favourite actor? – John Malkovich
Favourite footballer? – Pele
Favourite colour? – Black
Favourite cuisine? – Brazilian
What’s your fitness regime? How do you keep yourself fit?
I love boxing. It’s a passion since I was a 19-years-old kid. I want longevity in life and try to be fit.
How do you stay motivated being on top for over a decade of doing something in such a competitive world?
It’s called love. I love what I do. I love my job.
Do you think celebrities should make statements on social and political issues or just stick to their art?
My grandmother once told me something which I never forget: “Never discuss religion, football, and politics in public”. Everyone has his or her own points of view. Some will agree, some won’t agree. I try to focus on women’s issues and believe in making them stronger.