In an effort to reach out to its customer, Hublot has innovatively imagined an online digital store that perfectly complements the role and presence of its Boutiques through the world.
From an advanced technological solution developed by the brand, Hublot’s sales advisors can, in real-time, via an interactive terminal, offer customers a service that is identical to that existing in the physical boutiques. A digital universe that is no alternative but complementary to that in its points of sale.
If the client doesn’t necessarily have a Hublot boutique nearby or doesn’t have the time to visit the store for an introduction, Hublot offers him/her the same experience remotely as if one were pushing open the door of a boutique, thanks to its Hublot Digital Boutique.
In practical terms, it all begins with the Hublot website, on which every customer can ask to be connected with the Hublot Digital Boutique. The client chooses the closest boutique. At this point, the client is either connected in real time with a manager at the chosen Boutique or schedules an appointment for a later date. Via FaceTime or Skype, the client makes contact with one of the sales advisors in the boutique in the closest town and then begins to enjoy the Hublot experience.
A client can discover in real time, directly on his or her screen, the desired product presented live. It is a real interaction that removes constraints of time or place thanks to virtual technologies. Next, the customer is invited to visit the point of sale, in the real world this time, to continue the Hublot experience. This enables the client to take all the time necessary deciding to buy the desired watch, the sales advisor will send all the bespoke information concerning their customer’s watch in a virtual form, enabling him or her to decide on the purchase of their watch in good time. As soon as the customer has confirmed with a simple click that they wish to acquire the watch, they will receive a call from the boutique to finalize the purchase.