Hublot recently unveiled its Big Bang Meca-10 Nicky Jam watch, designed in collaboration with the urban music singer and icon Nicky Jam.
It may be recalled that Jam became a Hublot ambassador in June this year. After topping the charts in 2015 with the success of his track “El Perdon”, he had the whole world singing this summer with “Live it Up”, the official song of the 2018 FIFATM World Cup in Russia, a competition for which Hublot is the Official Timekeeper. As if that were not enough, at the same time, he reached new heights with his single “X (Equis)”, which is approaching 1.4 billion views on YouTube!
Hublot celebrated the talent of Nicky Jam during a lively party at The Temple House, Miami. It was in this sumptuous setting that Ricardo Guadalupe, CEO of the brand, gave a warm speech thanking Nicky for joining the Hublot family, and unveiled the watch.
These watches come in three different versions based on the famous Big Bang, the Swiss brand’s icon. With a 45-mm diameter, they are powered by the HUB1201 manufacture calibre, whose innovative construction reveals, on the dial side, all of the original imbrication of its 10-day power reserve that gave this model its name: Meca-10! For the first time the watch is skeletonised and gold-plated, thus offering the piece a brand-new look.
“What a privilege to be able to wear a masterpiece of Swiss watchmaking bearing my initials on my wrist today! What does this have in common with my music? Behind every great success, be it a watch or a song, lies huge work resulting from an entire team’s efforts,” said Jam.