For its 3rd participation as a Branded Licensee, Hublot has created a smart watch that will instantly connect one to every decisive second of the matches being played at the 2018 FIFA World Cup™. The Big Bang Referee 2018 FIFA World Cup Russia™ offers all the usual features of a smartwatch that captures each and every one of its moments, its turning points, its stakes could suddenly represent.
Ricardo Guadalupe, CEO of Hublot said: “It was a specific need expressed by FIFA, and Hublot brought it to life! Wanting a customised watch for the referees, FIFA asked Hublot to conceive the perfect watch to accompany them on the pitches during the matches.”
Limited to 2018 pieces, it has all the attributes of the iconic Big Bang. Its emblematic architecture cut out of the lightness of titanium, its bezel decorated with 6 H-shaped screws, its Kevlar insert. Even the display on its analog mode dial could pass for the same aesthetic as that of the automatic models. In terms of size, its 49-mm case is what makes the first difference, then its motor, which, for the first time, is driven by technology connected to digital intelligence.
“We are all very excited to witness another impressive milestone in FIFA’s relationship with Hublot. The launch of the Big Bang Referee 2018 FIFA World Cup Russia is a perfect illustration of Hublot’s ability to combine tradition, expert knowledge and innovation. The 2018 FIFA World Cup in Russia will provide the perfect platform for this amazing watch to showcase its full potential,” said Philippe Le Floc’h, FIFA CCO
Beating to the rhythm of the football, the watch immediately shows its distinctive spirit as the personification of an application specially developed for the competition and a series of “fan” dials in the colours of each participating nation. Featuring several notifications, the watch announces matches 15 minutes before their kick-off, as well as yellow and red cards, player changes and goals. The watch vibrates, displaying the word GOAL instantly every time a goal is scored. During the match, the dial shows the match statistics including the score, a number of cards, names of goal-scorers, player substitutions and match time.
A watch which—having emblematically borne the first Hublot manufacture movement, the most unusual and audacious materials, the most assertive colours—has been reinvented for the digital era by offering 32 dials inspired by the flags of the participating countries, and two neutral dials. It is available in analog or digital versions. Thanks to its patented interchangeable “One Click” strap, the watch can easily be matched to one of its two straps. Two are provided with the watch, a cuff strap in sponge sporting the 2018 FIFA World Cup™ emblem and that of Hublot, a black lined natural rubber strap. So as to perfect each fan’s kit, Hublot has also anticipated an additional strap for them in the colours of their country. In a turn of the dial, with the swipe of a finger, select your team or closely follow a competitor.
Benefiting from the Android living ecosystem, the watch has thousands of downloadable applications in addition to its competition functions. In terms of synchronisation, the Big Bang Referee 2018 FIFA World Cup Russia™ is compatible with all telephones using Android 4.4 and above or iOS 9 and above. For charging, the watch just needs to be placed on a contact charger.