A monumental Green Wild Kong with Hublot branding designed by contemporary artist Richard Orlinski greeted the visitors as they entered Harrods Brompton Road windows and the Fine Watch Room Atrium which celebrated Hublot’s 2019 partnerships with Harrods. The exhibition and pop-up store which opened on April 9 will continue till June 7.
Split into four main components, the exhibition highlights Hublot’s partnerships in the United Kingdom, giving an immersive experience for each. Presented atop a racing asphalt flooring, Hublot presents the new Ferrari Safety car and six Baselworld Ferrari models launched in celebration of the partnership. Three new Unico Ferrari pieces celebrating the 90th Anniversary of Scuderia Ferrari demonstrate the brand’s unparalleled attention to detail for their collaborative editions, harnessing multiple inspirations drawn directly from the Ferrari cars themselves.
In the first of its kind within Harrods, Hublot celebrates its ongoing partnership with the ICC Cricket World Cup 2019 with a wicket inspired installation counting down the days until the cup begins. Presented alongside the installation is the newly launched Classic Fusion Chronograph ICC Cricket World Cup 2019 edition with its cricket ball inspired strap, limited to just 100 pieces worldwide.
Celebrating the partnership with renowned tattoo artist Maxime Plescia-Buchi, a dedicated lounge has been created set amongst the intricate geometric designs synonymous with Maxime’s artistic style. Presented alongside are the two new Big Bang Sang Bleu novelties, which represent the horological expression of a tattoo, set in motion with timeless precision, unifying materials and crafts through geometry by Sang Bleu’s founder.
In a parallel exhibition, Hublot has taken over the iconic Fine Watch Room Atrium within the Harrods Fine Watch department. Set at the base of the sweeping stairs and against the unique white marble, an enormous Richard Orlinski Wild Kong sculpture appears cleverly crafted in the same Green Pantone as the Classic Fusion Aerofusion Orlinski Green edition. With its arms raised in triumph holding the Hublot logo above its head, the Kong sculpture honours the partnership with Richard Orlinski and Hublot perfectly. Atop the staircase are set two additional Orlinski sculptures, a vivid red Lion and bright blue Hippo, bringing the essence of the Wild into the Watch department.