|Mitrajit Bhattacharya parties in Switzerland with Hollywood’s biggest stars while the hosts celebrate important milestones|
Stardust hung like pollen in the air as Hollywood celebrities and sports stars attended the premieres of luxury watch brands. The twin towns of Basel and Geneva almost converted themselves into a makeshift Hollywood Studio, thanks to the presence of Hollywood biggies rubbing shoulders with each other. The hosts tried to outdo each other leaving the the guests amazed by the glitter. The stars included Salma Hayek, Orlando Bloom, Cate Blanchett, Naomi Campbell, Boris Becker, Marcus Schenkenberg, Johnny Depp, Christopher Lee, Gisele Bündchen et al. Let’s raise a toast to Cartier, IWC, Montblanc, Ebel for achieving what they aimed for: a knock out!
IWC LAUNCHES PILOT COLLECTION
Hollywood celebrities, sports legends, watch connoisseurs and elite members of society attended Swiss Watch manufacturer, IWC Schaffhausen’s launch of their new Pilot’s collection of watches in Geneva. The event also marked the world premiere of IWC’s short film titled “Pilots” starring actor John Malkovich. The event was organised in true Hollywood style, inside an airplane hangar, at the Geneva International Airport. Prominent among the high profile guests at the grand soiree included Hollywood actors Orlando Bloom and Cate Blanchett, tennis legend Boris Becker, athlete Edwin Moses, former French Formula I star Jean Alesi, Japanese actress Kumiko Goto, Spanish dancer Joaquin Cortes, art dealer Tim Jefferies and IWC CEO Georges Kern.
A music band featuring saxophonist and ex-Supertramp-member, John Helliwell regaled the guests while another musical highlight was a performance by Irish superstar Ronan Keating.
LA DONA DE CARTIER LAUNCH
La DONA de Cartier, a supremely feminine watch was launched on a set created especially for the event, attended by over 1,500 guests, all actors for an evening. The paparazzi crowded around a monumental red carpet, ready for the star’s arrival. Cameras flashed as the Mexican actress Salma Hayek, who had flown in specially from Hollywood, appeared on the arm of Bernard Fornas, CEO of Cartier International.
The backstage and scenery held countless surprises: a traveling shot of photographs showing Maria Félix, the Iconic actress and inspiration for this new watch, her extravagant jewellery and scenes from her films. A wide shot of the boudoir where the watch in all its guises waited, a tribute to extravagance and sophistication in scenes played out by professional actors. At the poolside the captivating percussions and Latino sounds of South American band Del Castillo inflamed the Cartier Studios.
EBEL LAUNCHES BRASILIA
The brand which is surely on the fast track this year is Ebel and as a sign of its huge aspirations, the brand flew down its new brand ambassador, the supermodel Gisele Bündchen to Basel. Gisele was at her sublime best, answering questions about her new association with Ebel to promote its new line Brasilia and entertaining the select gathering with her great knowledge of soccer and her support for her country Brazil.
MONTBLANC’s 100 YEAR CELEBRATIONS
Supermodels Naomi Campbell and Markus Schenkenberg – both modelled the new 100 year watch models of Montblanc at its 100 year anniversary celebrations held in great style on April 5, 2006 in Geneva, Switzerland. Amongst the mega crowd were actors Johnny Depp and his wife, Vanessa Paradis. Actor Christopher Lee was also present.
Under the motto “A Flight to Mont Blanc”, Montblanc invited about 1,500 international guests to an incomparable evening which took place at a replica of the summit of Mont Blanc. To create the mood for a magnificent party, both Managing Directors, Lutz Bethge and Wolff Heinrichsdorff, invited the guests to a champagne reception on board an original Airbus.
A special highlight was the presentation of the exclusive watches “Montblanc Profile Lady Elegance”, a 9.85-carat ladies’ watch with a total of 794 top Wesselton diamonds in facet and baguette cut on the strap, and the “Montblanc Star Chrono GMT Perpetual Calendar” with COSCcertified movement, stylishly presented by Naomi and Schenkenberg.