LONGINES PARTNERS ROYAL ASCOT TO A RACY EVENT
For the third consecutive year, Longines was the official timekeeper for the racing at Royal Ascot. The Swiss watchmaker, with its slogan ‘Elegance is an attitude’, was also a partner in the fashion show that was held during the Royal Ascot week this year. Aishwarya Rai Bachchan, the uncontested Bollywood star and the brand’s Ambassador of Elegance, lit up the racecourse with her radiant presence.
In between interviews and photo sessions, she managed to find time to admire the creations modelled in the Royal Ascot Fashion Show and to watch some racing in the afternoon. In the evening, guests converged on the magnificent Farnham Castle for a gala dinner that was as elegant as it was typically English and during which Aishwarya revealed three new ladies’ models from The Longines Master Collection. The three steel timepieces are fitted with selfwinding, mechanical movements. One has a jet black dial and shows the phases of the Moon, while the two others have elegantly sleek white mother-of-pearl dials. A galaxy of diamonds decorates the bases of two of the three models. Aishwarya herself had some trouble choosing her favourite!
TISSOT LAUNCHES SEA-TOUCH
Earth’s deepest secrets lie in the heart of the ocean. Keeping in line with this, Tissot has launched the Tissot Sea-Touch, a diver’s watch that fulfills all the European Norms-EN13319 stipulated criteria (divers accessories)-luminosity, shock resistance, anti-magnetism, band solidity and the integration of a time control device. The watch was launched in New Delhi by Tissot Brand Ambassador Deepika Padukone and Vice President Sales, Ulrich Fischer, as they inaugurated the exclusive Tissot boutique at Connaught Place. Blending with the brand image, the boutique reflects the edgy yet serene aesthetic of the Swiss design brand’s characteristic obsession with flawless surfaces. The store offers an entire range of the brand’s most celebrated products.
AUDEMARS PIGUET TEES OFF INTERNATIONAL POLO 2009
International polo tournament returned to the Singapore Polo Club in June as Audemars Piguet headlined this annual event as Title Sponsor. Audemars Piguet International Polo 2009 truly provided an unforgettable experience for the esteemed guests of the brand, screening a fascinating display of skills and determination from the participating teams.
The Audemars Piguet International Polo 2009 Gold Cup staged one of the most challenging matches, keeping the audience clinging to the edge of their seats. Team Singapore did not disappoint. Successfully led by Captain Satindar Garcha, the local team triumphed over Team Australia by a mere goal. Simon Walker from Team Australia won the Most Valuable Player Award and the Best Playing Polo Pony was presented to Tobiana, owned by Club member, Jeff Hardee.
Said Oliviero Bottinelli, Managing Director of Audemars Piguet Asia, “The event serves as an entertaining platform for our guests to enjoy, our way of showing our appreciation to them, and allowing us to get closer to understand their wants. Horse Polo may be the oldest recorded team sport in history but it is for certain a sport full of tradition and excellence which are the core values of Audemars Piguet since 1875.”
Audemars Piguet has been active in sports sponsorship for more than two decades, including sailing, golfing, racing and now Polo.