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Harshang Zaveri’s intricacies in diamond designinghas earned him the nickname ,Prince of Diamond.
As he says, every third jeweller in Mumbai is a Zaveri. Harshang Zaveri definitely has his roots in the Zaveri family, but along with his father Anil Zaveri, he shifted to Pune in the mid 1990s. And since then, he has been making waves there.
Harshang, just 28-years-old, has started a unique concept of jewellery boutique in Pune. “Being a third generation in the jewellery business, I specially trained in sales, where I came directly in contact with customers in my father’s shop. And that is where I realised that comfort should be the top priority when it comes to customers. They should get an ambience to enjoy an enticing range of glamorous diamond jewellery in gold, platinum and other precious metals. And that is the reason for a special boutique for special people,” explains the young jeweller, talking about the reason for opening a separate jewellery boutique.
Though he never trained in designs, Harshang imbibed a lot of designing techniques, customers’ preferences and international market trends when he trained for Diamond Identifier and Grader Certificate from the International Gemological Institute, Antwerp. It was there that he also developed a love for diamonds.
“I have always loved jewellery in all forms and diamonds are my passion. Luckily, my karigars understand my designs and the need to change to classy but trendy designs. Now my sister Bhavina, who is a trained designer, also helps me indesigning. Besides, we have all the latest technical tools to help us design what we want to,’’ says the designer, whose intricacy in diamond design, has earned him the nickname, Prince of Diamond.
Though he prefers classic designing in jewellery, Harshang loves to incorporate trends in it. “Jewellery should be trendy but should not lose its classic value. I believe in trends, but not in experimental trends which come and go with the season. One can’t spend huge amounts buying the jewellery and not knowing what to do with the piece after a couple of years,’’ he says.
Preferring to design in white and brown diamonds, as they are easily available, he says youngsters and working women too prefer to own high-end jewellery which “they want to show off with pride. Today, women prefer to wear different kinds of jewellery during different times of the day – working hour jewellery differs from those worn in evening parties, weekend adornments differ from celebration jewellery,” observes Harshang Zaveri.