H. Moser & Cie. has put the international online watch community at the core of its latest product launch with the Pioneer Tour, where its newest sporty-chic creation – the Pioneer Centre Seconds Funky Blue Black Edition – has been entrusted to the international community of watch-lovers and Moser fans, where the watch is travelling the world from one wrist to another in an uncharted odyssey.
According to a press release each participant keeps the watch for a few days, takes as many pictures as s/he likes and shares them on Instagram, then passes the watch on to a friend of his or her choosing. And on and on it goes, with no planned trajectory or destination.
Already in its second month, the Pioneer Tour has seen the watch go through 15 different wrists, with over 200 photos shared from at least 8 cities. From Austin to Houston, Bangkok to Singapore and on to London town, the self-elected guardians of the Pioneer are sampling local cuisine, taking in breathtaking vistas, and capturing iconic landmarks with this photogenic timepiece; showcasing the watch’s unique features in a real-life context.