The first prototype of the Swiss Alp Watch, and the unique Swiss Mad Watch, unveiled by H. Moser & Cie. at SIHH 2016 and 2017 respectively, will be put up for auction by Christie’s at its forthcoming May 2017 sale.
Leading auction house Christie’s and H. Moser & Cie. have entered into a partnership, which will see a piece from the H. Moser & Cie. Swiss Watch collection auctioned once a year. Proceeds from the sale will be donated to the Fondation pour la Culture Horlogère Suisse, headed up by Georges-Henri Meylan, Chairman of the Board of MELB Holding.
The Manufacture has decided to produce a special watch each year, which will be unveiled at SIHH and entrusted to Christie’s to be sold to the highest bidder.
“Preserving our Swiss watchmaking tradition is of crucial importance”, explains Georges-Henri Meylan, President of the Foundation. “It is key to the survival of our industry as a whole. We must work together to ensure our considerable expertise is preserved, and growth continues in this, our area of excellence: exceptional mechanical watchmaking”.
Both the Swiss Mad Watch, produced by H. Moser & Cie. as a heartfelt statement, promoting Switzerland and arguing for a more stringent, revised and revalued Swiss Made label, and the original prototype for the Swiss Alp Watch, made from rhodium-plated brass, inspired by the modern design of smart watches but with a fully mechanical 100% Swiss heart.
Included in the catalogue of rare watches, the Swiss Mad Watch and the Swiss Alp Watch will be displayed in major capitals around the world during the travelling exhibition which precedes the sale. The proceeds made when the hammer falls will go to the Fondation pour la Culture Horlogère Suisse, which will manage the distribution of the funds.
Christie’s travelling exhibition of rare watches: Dubai, Bangkok, Hong Kong, Taipei, New York and Geneva.