Girard-Perregaux teamed up with high-end Portuguese jeweller Torres Joalheiros in presenting the new Laureato collection in two legendary locations, respectively located on one of Lisbon’s best-known avenues, Avenida de la Liberdade, near the famous Marquês de Pombral Square, and on Alameda dos Combatentes da Grande Guerra, in the picturesque town of Cascais.
On the upper floor of the splendid Torres Joalheiros premises in Lisbon, the press flocked to welcome the new collection dedicated to the legendary Laureato, an integral part of the brand identity, as well as the current collection from the Swiss Manufacture. Guests noted the significant investment made in the new collection this year.
Girard-Perregaux CEO, Antonio Calce, retraced the key milestones in the history of the brand, including the story of the iconic Laureato watch from 1975 to its more recent renewal, as well as evoking the new strategic lines of action undertaken since almost three years in the Manufacture.
2017 sees the birth of a complete Laureato family, integrated within the current Girard-Perregaux collection. Four sizes, four calibres, four materials: The Laureato range is now richer than ever. Since the start of the year and the success it has encountered, the Laureato is continuing to evolve towards new horological complications.
The event also featured the presentation of the new Laureato Skeleton model that has just emerged from the Manufacture workshops in la Chaux-de-Fonds.Connoisseurs responded enthusiastically, comparing it to a piece of haute couture with its delicate finishing.
Representing the latest evolution of the Laureato family, this watch with its metal bracelet is a fascinating exercise in horological architecture. Girard-Perregaux has drawn upon the origins of the Laureato, in terms of noble aesthetic inspiration as well as watchmaking expertise, in unveiling this exceptional model.