Georges Kern, most recently Head of Watchmaking, Marketing and Digital at Richemont Group is the new CEO of Breitling SA.
Prior to that, Kern was CEO of IWC from 2002 to 2016 and successfully repositioned the brand to become one of the most successful and respected Swiss watch Maisons. Georges Kern started his career in the consumer goods industry at Kraft General Foods to move into the watch industry working for TAG Heuer from 1992-2000.
As CEO and in this context shareholder of Breitling, Georges Kern‘s mission will be to foster the global development of one of the world’s most established watch manufacturers and focus on further developing Breitling’s digital and retail footprint, especially with a view to accelerating growth in the important Asian markets.
Théodore Schneider, who sold a majority stake to CVC Capital Partners and moved to the chairmanship of Breitling, commented: “We are delighted to welcome Georges Kern to Breitling. His extensive experience and knowledge of the luxury watch industry and his creativity will further accelerate Breitling’s growth momentum.”