The Design Museum in London was the venue for the launch of Frederique Constant’s new classic and feminine Ladies Automatic models. Around 150 guests participated in the event including the brand’s Global Charity Ambassador Gwyneth Paltrow.
Members of the media, retailers, as well as VIPs of the brand experienced the unveiling of the new Ladies Automatic timepieces.
The founders of the brand announced the brand’s donation of 50.000 US$ to Gwyneth Paltrow’s charity of choice: DonorsChoose.org. For each Ladies Automatic sold, $50 will be donated to this charity. This action enables the DonorsChoose.org to support education and sports for underprivileged children in the USA.
To celebrate this launch, guests enjoyed a gala dinner, surrounded by the emblematic couture masterpieces created by the legendary fashion designer Azzedine Alaïa.
“I am excited to unveil my latest charity campaign with the brand. What’s great about Frederique Constant is their combination of classic style with strong values of giving back,” said Gwyneth Paltrow.
COO Aletta Stas said: “Our ladies automatic embodies values that are important for women, it is bold and elegant at the same time. Most importantly is that for each Ladies Automatic watch sold, we sponsor DonorsChoose.”