‘Elegance of IWC watches is what I personally identify with’

‘Elegance of IWC watches is what I personally identify with’

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On the sidelines of Salon International de la Haute Horlogerie Genève (SIHH), the newly appointed ambassador of IWC watches, Sonam Kapoor spoke to Watch World about her favourite watch and her upcoming movie plans


Congratulations on being signed on as the latest brand ambassador of IWC watches. How did it come about?

When I heard that IWC was keen on signing me on as their brand ambassador, I also pursued it from my end. This is one watch brand which is not loud and is very classy in the language it speaks.

Elegance is that one core element that I personally identified the most with, amongst the other brand values. I really hope this association continues for years to come.

Do you have any favourites among the many in IWC’s collection?

I love their Da Vinci watch, the one I am endorsing. It’s a beautiful and elegant watch. I love the workmanship on it.

Congratulations of your recent awards for the movie, Neerja. What can we expect from you next?

I have signed on three new movies, they will be over by June this year, hopefully. And  then I  will go  to  the  moon. (Laughs)

Sonam’s video message from Geneva for Watch World fans