At a recent event held at London’s Harrods Hublot CEO, Ricardo Guadalupe announced that the Brazilian footballer, David Luiz was joining the Hublot family as a Friend of the Brand. Hublot is the official Timekeeper of the FIFA World CupTM.
David Luiz well deserves his “Champion” title for he has an illustrious career in Football representing his home country of Brazil more than 50 times and winning the UEFA Champions League in 2012 with Chelsea FC.
The Hublot family is abundant with many Football Champions – Champions who Hublot decided to pay tribute to through a Worldwide and inspiring communication campaign named: “The Champion Advice”. Among the 13 living legends featured in this campaign, 6 now appear in Harrods Hans Crescent windows: Jamaica’s fastest man alive, Usain Bolt, Football legends Diego Maradona, Jose Mourinho and Pele, as well as English FIFA World CupTM team manager Gareth Southgate and FIFA referee Bjorn Kuipers. Each champion was asked for their guidance on what it takes to become a champion and their inspirational quotes are featured within the three-dimensional and interactive windows.
Stepping into the Harrods Door 5 Atrium, visitors and shoppers will be welcomed by another installation juxtaposed above their head; giant and multi-faceted LED blue, red and white footballs on which they will be able to follow the countdown until the FIFA World CupTM Opening Game, and subsequently, follow the action from Russia, with live updates, goal announcements and scores flashed across the screens. Beyond these, the Big Bang Referee 2018 FIFA World Cup Russia™, Hublot official watch of the FIFA World CupTM, is displayed upon the first-floor mezzanine in an interactive showcase offering visitors the possibility to try to score against the Hublot Robot Goalkeeper.
Commented David Luiz: “It is a huge honour for me to follow in the footsteps of legends such as my fellow countryman and inspiration Pelé to become a Hublot Friend of the Brand. I have long admired the brand for its innovation, bold designs and daring attitude – it’s a perfect fit for me and my style of football.’
Ricardo Guadalupe, Hublot CEO added, “The FIFA World CupTM is paramount to celebrating the passion, team spirit and diversity of football on the worldwide main stage. Harrods is the perfect partner for Hublot to launch this campaign as we share a vision for offering our client’s an immersive and unique experience.”