Panerai has appointed cricket icon Mahendra Singh Dhoni as its Brand Ambassador for India. The collaboration between Panerai and Dhoni is a testament of the brand’s growing commitment towards the Indian market and re-enforcing familiarity among Indians for Panerai.
“A celebrated sportsman, a sophisticated gentleman with a distinctive persona Dhoni impeccably resonates the masculine identity of Panerai watches. We are honoured to associate with him to represent our brand in India and be a true testament of our characteristics,” said Jean-Marc Pontroué, Panerai CEO.
Commenting on his association Doni said, “I closely relate with the authenticity, passion and boldness that the brand embodies; these are some strong attributes that I have been applying to my career and life beyond cricket, stirring true emotions towards Panerai, and underlining my natural connection with the brand.”