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Sonal Saharawat design consultancy is a one-stop destination for those in jewellery and accessories’ sector
It was her urge to create something beautiful that brought Rupali Gupta into the arena of jewellery designing. Everything beautiful, right from the stars, the galaxy, to manmade constructions, a book or an attire, inspire her. She tries to capture their beauty in her jewellery.
“I like to work on a design in totality. I am involved right from the concept, to actual designing and interacting with our marketing people to know how they would like to project a particular design,’’ says Rupali, a Delhiite, who runs a company called Hitchhiker Design Consultancy in Mumbai. When she joined the National Institute of Fashion Technology (NIFT), she chose to do accessories. “I designed a lot of accessories— leather bags, furniture, handicrafts and semi and precious jewellery. Then, I realised that jewellery designing was my forte,’’ recalls the designer, who has worked with several top jewellery companies like the World Gold Council, Signity, Gem Visions, Gitanjali Group and several others.
While she was the creative head at Sama Jewellers, she realised she wanted to go alone in the world of jewellery. “This thought made me start a company called Hitchhiker Design Consultancy, which is a one-stop design destination catering to the design needs of global companies in the precious jewellery,’’ she explains.
While designing, she keeps the age group of the customer in mind, “I can’t conceive a hip-hop design for a 40-plus woman!’’ she says. Next she takes into consideration the lifestyle of the woman. “The requirements of a working woman and a teenager are different from those of a homemaker,’’ opines the designer, who has won several awards including the Diamond Design Contest 2005 organised by the Diamond Information Centre.