Luminox has announced a long-term partnership with Bear Grylls, the world’s most recognized face of survival and outdoor adventure.
The brand will introduce watches featuring Bear Grylls’ logo and motto, “Never Give Up,” on the dial and the case back. Depending on the model, the watches incorporate chronograph functions, compasses, paracord straps, morse code decoders, rulers, walking speed scales, and, of course, Luminox Light Technology so that the watch is visible in any lighting conditions and will remain so for up to 25 years.
Bear originally starred in Discovery’s hit TV series Man vs. Wild across seven seasons, before hosting the NBC & National Geographic Channel series, Running Wild with Bear Grylls. This show has seen him take global stars such as Julia Roberts, Ben Stiller, President Obama & Prime Minister Modi of India on adventures into the wild.
“I’ve been wearing Luminox since my early adventuring days, so it’s great to now be a part of the family,” stated Bear. “The rugged watch range has been carefully crafted featuring multi-functional design and state of the art materials – set to inspire and encourage the adventurer in everyone – men and women, boys and girls, outdoor novices and experts.”
For Luminox, the partnership underscores what the Navy SEALs, the Icelandic Association for Search and Rescue (ICE-SAR) and many other professionals have known for many years – the brand’s watches can survive just about anything. Water-resistant up to 300 meters and cased in light, durable, and tough CARBONOX™ or stainless steel, these watches are built to accompany you in the most extreme conditions on Earth.
“Working with Bear Grylls is perfect for Luminox,” says Niels Moller, CEO of Luminox. “We have always developed watches for the toughest people and situations on earth, for use by Navy SEALs, first responders, law enforcement and more. Bear is famous for thriving in the world’s most challenging environments, and so is Luminox”.