CARL F. BUCHERER Opens Maiden Moscow Boutique

CARL F. BUCHERER Opens Maiden Moscow Boutique

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Carl F. Bucherer opened its doors for the first time in the exclusive Smolensky Passage Shopping Mall in the historic, cultural and business center of Moscow. After years of success in Russia in multibrand boutiques, this important step allows Carl F. Bucherer to offer their clients an even richer brand experience and more comprehensive service.

Carl F. Bucherer timepieces are currently sold in multibrand boutiques across Russia. The new Carl F. Bucherer boutique is in a unique location at the cultural heart of Moscow, where Moscow’s colorful history blends with the modernity of the city’s business district. Employees of the boutique were specially brought to Switzerland to receive in-depth training to ensure that they provide truly impeccable service.

The timepieces highlight Carl F. Bucherer’s almost 130-year history of quality, continuity, and watch-making expertise. The savoir faire of the brand culminates in the two in-house movement families based on the peripheral rotor, which Carl F. Bucherer was the first watch manufacturer to put into series production.

“We are thrilled to expand our brand presence in Moscow by opening our boutique. The new boutique in Lucerne also opened its doors just a few weeks ago, and we are looking forward with great anticipation to the planned boutique opening in Shanghai. Our thanks go out to our partner Rich Time Group, who helped turn our vision of the monoboutique in Moscow into reality,” stated Sascha Moeri, CEO of Carl F. Bucherer.