CARL F. BUCHERER Opens Hong Kong Boutique

CARL F. BUCHERER Opens Hong Kong Boutique

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Carl F. Bucherer opened a new mono-brand boutique in Hong Kong’s Causeway which also saw the market launch of the Manero Tourbillon Double Peripheral watch, whose sophisticated movement is a world first. Attending the event was Jörg G. Bucherer, Chairman of the Board of Directors, CEO Sascha Moeri, and renowned Chinese movie star and Global Brand Ambassador, Li Bingbing.

The boutique was opened in partnership with longtime retail partner Prince Jewellery & Watch.  Its interior is based on the latest design concept and exudes understated luxury accentuated by the golden, baroque-inspired elements of the logo and the distinctive brand imagery, which also reflects the cosmopolitan nature of Carl F. Bucherer’s hometown of Lucerne, Switzerland. 

At the opening celebration, Jörg G. Bucherer, Sascha Moeri, and Li Bingbing cut the ribbon to unveil the boutique. Jörg G. Bucherer, representing the third generation of the Bucherer family at the helm of the company, said: “I am honoured and proud to bring our 130-year family legacy to this new boutique in Hong Kong. It is a milestone in this year, which marks our 130th anniversary, and also a personal highlight that I wouldn’t want to miss.”

Around 200 guests were invited to an exclusive gala dinner at the Grand Hyatt, where they entered the world of Carl F. Bucherer through a tunnel showing imagery of Lucerne and the brand.