Having recently announced its squad concept: the idea which involves creating three-person groups (the squads) whose members – all true masters in their respective professions – forge strong bonds and work together toward a common goal Breitling has announced the names of the Surfers Squad. Earlier, they had announced the members of the Explorers Squad. The shared endeavors of the squad will be presented in Breitling’s advertising campaigns.
Breitling’s connection to the oceans is part of its extraordinary legacy. Its diver’s watches, including the iconic Superocean, are among the world’s most highly regarded. The amazing Surfers Squad and new partners, who are completely committed to maintaining clean oceans and beaches, are brand’s perfect expressions of its passion for water along with air and land, are Breitling’s thematic pillars.
The three members of the Breitling Surfers Squad include Stephanie Gilmore of Australia who is a professional surfer and won the World Championships on the Women’s ASP World Tour six times, Sally Fitzgibbons also of Australia is a prolific athlete in a range of sports and at the age of 14 became the youngest surfer to win an ASP Pro Junior event and American Kelly who has won the World Surf League Championship a record 11 times, including five consecutive titles between 1994 and 1998.
As Georges Kern, the CEO of Breitling, points out: “We believe in the power of a team, the strength of a group, and the mutual identification of a common target, which ultimately leads to success. With our squad of three champion surfers, who are also some of the world’s leading advocates for the health of our oceans and beaches, we have a formidable team and some amazing shared goals.”