THE BREGUET STORY
Breguet, the watch of the Kings, Queens and Czars is not merely a watch, it has entered into the
realms of a legend. Although the Breguet story reads like a fairytale, there are basically five factors
that have made Breguet what it is today.
Breguet, the master of horological complications including the tourbillon, the pare-chute, the repeaters and many more has stood the test of time over centuries till today.
Breguet, the revolutionary artist, has contributed immensely to the contemporary world of watch maKing by creating designs and techniques like guilloche, off-centre circles and subdials and many great styles, which adorn the walls of museums as artistic masterpieces.
Breguet, the marketer, networked with the Kings and the Queens and made sure that Breguet
was the preferred watch of Napoleon, Marie Antoinette, Czar Alexander I, Queen of Naples, Winston Churchill and many more who ruled the world.
Breguet, the entrepreneur, showcased the perfect skills of hiring the right watchmakers, selecting
the right suppliers, establishing the correct distribution strategy and fighting counterfeits by creating
Nicholas G. Hayek, the enigmatic and able successor of the great legacy since 1999, who has
led the revival of the great brand to its old glory.
Comparison between Breguet and Nicholas G. Hayek is inevitable and that adds an interesting
dimension to the great brand. If Breguet could breathe an element of timelessness into his brand,
his successor is expected to make the future of the brand no less glorious.
Our tryst with Breguet was orchestrated by Swatch Group India’s Country Head, G. Kannan and eventually
culminated in a close encounter with the man who rules the world of time – Nicholas G. Hayek,
Chairman Swatch Group and CEO, Montres Breguet S.A.