A sustainable watch, Awake promises to be one. Hiren Kumar Bose on the watch created by two French entrepreneurs and launched on Kickstarter
Created by two French entrepreneurs, namely Fred and Lilian, Awake is an eco-friendly watch made entirely from sustainably sourced materials.
Pollution is a growing concern, with 22,000 tons of plastic waste being dumped into our oceans every day. It was an awareness of this problem that prompted the founders of Awake to come up with their idea, and it’s all about the goal: to create better objects for a better future.
“Our mission is to prove that there is a smarter and more sustainable way to consume goods. We want to show that we can create objects with innovative design and very high quality, while still limiting our environmental impact as much as possible” says Lilian, one of the project’s originators.
The first collection, called “Origins”, consists of four watches, each with a strong personality. The ultra-resistant straps are made from recycled plastic waste, pulled from Southeast Asian seas. The standard band is made from recycled plastic, sourced from water bottles collected in Southeast Asia and Japan. As production ramps up, the company plans to remove 20 tons of plastic from ocean waters annually, through band production and beach cleanup efforts.
How do they go about doing it?
According to Lilian: “We turn the plastic into pellets, and then into nylon yarn. We create our straps directly from rolls of this material, which is made using no chemical dyes and is certified by the Global Recycled Standard label. This strap has a story to tell, and that is why we called it Phoenix.”
An upgrade can get you a vegetable-tanned leather strap, made in France using fine Italian leather; a 100% natural rubber strap scented with vanilla; or a recycled stainless steel mesh band in gold, silver, or black.
Awake watches are built in 316L steel, the same material that is used by luxury brands, which is totally recyclable. No compromise has been made on the watches’ movement, which has integrated a solar cell, to capture the energy from any form of light. This avoids the requirement for a polluting battery or electricity and ensures an unlimited reserve of power. Three hours’ wear on your wrist (indoor or outdoors) is enough to provide six months of charge.
The watch face features beautiful etchings meant to evoke underwater and mountainous terrain and features luminous numbers and hands that are clearly visible in low light settings.
The case, hands, case back are in recycled 316L steel while the and strap is in recycled plastic. The dial is not recycled as there is no sourcing at the moment. The solar movement too is not recycled, but its lifetime is around 20 years, and it works without disposable batteries that normally need to be replaced every two years.
Launched on Kickstarter in July with an original goal of $30,000, it has now exceeded that by 925 per cent, raising over $286,000.