Audemars Piguet which opened its 15-day long exhibition, Beyond Watchmaking, in Tokyo Midtown recently will continue till November 9.
The exhibition presented as part of the 13th edition of Tokyo Midtown DESIGN TOUCH, a series of public art events focusing on the five senses. For the opening, Audemars Piguet invited over 130 guests for an exclusive preview of the exhibition on October 18. The guests had the opportunity to meet with Mathieu Lehanneur, designer of the exhibition space, and artists Ryoji Ikeda and Alexandre Joly, whose commissioned artworks complement the exhibition. They were also invited to attend different programmes in relation to the exhibition theme and to discover Japan’s culture of perfection through a variety of meticulous artisanal crafts resonating with Audemars Piguet’s values of heritage, ancestral savoir-faire and innovation.
The day concluded with a dedicated dinner at the venue with Jasmine Audemars, Audemars Piguet’s Chairwoman of the Board of Directors, and François-Henry Bennahmias, Chief Executive Officer. As François-Henry Bennahmias explained, “Beyond Watchmaking represents a bridge between our home in the Swiss Jura Mountains and the rest of the world, notably Tokyo. The artworks presented throughout the exhibition testify to the long-lasting collaborations we have fostered with artists, whose practice mirrors the meticulous and experiential nature of our craft.”
In a nutshell, Beyond Watchmaking tells the story of Audemars Piguet’s dedicated craftspeople who have continuously developed new skills and techniques, broadening their savoir-faire to set rule-breaking trends across generations. Spanning the Manufacture’s 144 years of history, it features over 150 watches from Audemars Piguet’s heritage and contemporary collections, including masterpieces of horological complication and pioneering design, as well as spaces of encounters and exchanges dedicated to the Manufacture’s ancestral savoir-faire.
Designer Lehanneur has imagined the exhibition space as a large-scale copper ring structured around rock replicas moulded on-site in the Vallée de Joux—a tribute to Audemars Piguet’s geographic origins. Around them, 12 doors open to reveal the main technical and design milestones of the company’s watchmaking legacy. Reminiscent of a watch dial, the circular space comes to life as visitors plunge into Audemars Piguet’s history. A previous iteration of the exhibition design travelled to the Yuz Museum in Shanghai in 2016.