Martin Grossenbacher, International Sales Director, Luminox on the brand’s latest, ICE-SAR Arctic 1001/1002 in a chat Hiren Kumar Bose
Luminox watches use Carbonox. Can you elaborate on its redeeming features?
Luminox uses an innovative carbon compound material – CARBONOX™ . We have a long history with CARBONOX™, using this material for our watch cases, and some bracelets, since 2006.
CARBONOX™ consists of carbon powder in varying percentages depending on the watch model. Its 6 times lighter than steel, 3 times lighter than titanium. It is rigid and durable. Its non-metallic, anti-allergenic and anti-magnetic. It has a very low thermal extension and low heat expansion, weatherproof. Besides being ultra-lightweight it does not get hot in warm temperatures or cold in extremely cold climates.
The timepieces are equipped with the Luminox Lighting Technology (LLT), which guarantees ultimate night vision for 24 hours a day for up to 25 years through their use of tritium tubes. This model uses 14LLTs. 25 years is almost a lifetime. After expiry of the period, one needs to discard it. Is it so?
The technology Luminox uses provides 24/7 luminosity, regardless of conditions, for up to 25 years. For the first 25 years, we guarantee that the intensity of the glow remains constant. From then on, it is subject to decrease due to the energy loss of the gas but will still glow until the entire energy of the Tritium gas in each of the Tubes is dispersed. Post this; you can replace the used Luminox Light Technology (LLT) Tubes at the authorized service centre of Luminox across the world.
I find ICE-SAR Arctic 1001 & 1002 as one of the best from the brand. Those buying it in India are likely to be intrigued by the use of number 112 instead of 12. For 112 happens to be the emergency number in many countries of Europe and USA. Will Indian buyers relate to the same?
Luminox is proud to be working with the ICE-SAR, a historic Search and Rescue operation Team, and to be equipping them with ICE-SAR Arctic 1000 series watches which are made up of five models, with one being a special limited edition. The professional teams of the ICE-SAR are trained to go anywhere in Iceland, known as “the Land of Fire and Ice.” And on Iceland, that really means what it says – rescuers routinely answer calls during avalanches, shipwrecks, storms, eruptions, earthquakes, sub-zero winters and much more. Also remember, during the winter, daylight is minimized to only a few short hours, while in the summertime, there is near 24-hours of sunlight. These teams need a watch they can depend upon, that will endure the hardships they have to, and keep on doing its job. They need a watch they can see in the dead of a long winter’s night, and one that won’t quit after the first shock or submersion in water.
The outdoor & adventure category in India is growing and is being explored by many Indian consumers and we expect them to relate to the challenges faced during their adventures to Luminox watches which is the choice for U.S. Navy SEALs, The Icelandic Association for Search and Rescue (ICE-SAR), Lockheed Martin’s F-117 Nighthawk TM stealth and other jet fighter pilots, elite forces worldwide and professional divers. Luminox watches glow up to 25 years in any light condition. Always visible, tough, powerful and accurate, Swiss-made Luminox is the ultimate night vision gear for rugged outdoorsmen and other peak performers across the world. It has been seen that many of our customers purchases a Luminox watch for the attractiveness of the LLT Tube glow as well as the accuracy of the Swiss Mechanism.
Do share your brand’s experience from the Indian market?
We have been focusing on the adventure and biking category as well as on digital and social media to promote the brand in the Indian market. For a better reach we have partnered up with India’s largest watch retailer Helios – The Watch Store to be our exclusive watch retailer.